Sunday, 12 January 2014

Ignorance is Bliss

as shown  before in an earlier post 'surveys, hangers and labels' (26/12/13) tied in with another post  'My own guilt' (08/01/14) I displayed at the college on the 10/01/14 a range of my dresses with my labels attached and  asked people to fill out a survey after they had had a look.
the questions I asked were;
When you are out shopping do you look more carefully at the production details food labelling than you do at clothing labels?

yes
no

Apart from the size and price do you pay any more attention to what is on the garments labels?

yes
no
 
Did you look at the labels on the clothing displayed here?

yes
no
 
If you have not already done so, please take the time to go back and read one or two of the labels on the clothing display, then write down your thoughts.

 
 
 
 
 

Do you think that companies should be more transparent about the ethics behind the manufacturing processes of clothing?

yes
no

Do you think we have the right to know how our clothes are produced?

yes
no
 
Thank you for taking the time to fill out this survey and please feel free to add any other comments.

 
 
 
 

 I also put a disclaimer at the end; 

Disclaimer-  The brands and makes of clothing on display do not relate to the labels that have been created , they are for display purposes only.  Nor are any of the display items for sale. For more information please go to: www.cleanclothes.org or www.ethicalconsumer.org And
I put some cards with some of the websites that I found useful on the survey table, for anyone wishing to find out more.


Findings
62.5% of people said that they looked more at food labelling than that of clothing.

54.2% of people said they do not pay attention to any thing on the label other than size and price.

70.8% of people said they did look at the labels on display (which is questionable given some answers)

29.2% when asked to write there thoughts about the labels did not.

95.8% believed company's should be more transparent about ethics behind there clothing

95.8% thought that we should have the right to know how our clothes are produced.


conclusion
I got a really positive response from some of the viewers with some clearly shocked that these manufacturing practices were not consigned to history.
there were a few that did not know what they were looking for on the label and a few that glanced merely at the price. one such person wrote 'Nice, colourful.' and another writing 'The price dose not reflect or the size or the quality of the garments.' these individuals did not take the time to read the labels even though the survey asked them to do so.  there were even a few who had a quick look at the clothing displayed and walked away without filling out a survey, and there for stayed clueless as to what the display was about, what frustrated me at first till I realised that they were proving my point. that we really are blind to some facts even when presented with them.




 
 

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